solution selling

Solution selling: are you sure you know what really means?

antonio.ierano@ierano.it 12/15/2016 Editorials, Editorials in English

I hear a lot of people talking a lot about “solutions selling”, all keep telling us they are moving to that area, but do we really understand what “solution selling” means? Solution selling does not mean we have to sell “a solution” in terms of a complicated architecture or a set of interconnected boxes or whatsoever. Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer’s pain(s) and addresses the issue with his or her offerings (product and services). The resolution of the pain is what is a “solution”. What does…

antonio ierano

Antonio Ieranò Evangelist, Manager, BDM, Advisor, Writer, Speaker, Coach HOME: Via Gabriele D'Annunzio, 29, 27010 Vistarino (Pavia) Italy. Mobile phone: +39 347 9293757 E-mail: antonio.ierano@ierano.it; Twitter: @ antonioierano @thepuchiherald Web: http://ierano.it I am an IT professional Manager, BDM, marketing specialist, and tech evangelist with over 16 years of experience serving as a community liaison, subject matter expert, and high-profile trainer for key technologies and solutions. My experience includes acting as the public face of Cisco security technologies; leading pan-European technical teams in development of new Cisco security products; and serving as a key public speaker and trainer on behalf of new high-tech products. My expertise spans IT development and implementation, marketing strategy, legal issues, and budget / financial management. Specialties and Executive Expertise IT Strategy, Technical Audits, Enterprise Architecture & Applications, Technical Sales Liaison, Solution Architecture, Network Design, Architecture, & Security, Vulnerability Assessment & Management, Systems Engineering, TCP / IP, Data Privacy, Cloud Computing, Marketing Strategy, Budget Management, Consultative Sales, Social Media Marketing, High-Impact Presentations, Security and Technical Advisor: I have a strong experience and knowledge in the technology and security areas, I can provide the needed expertise to better direct technical needs, giving indication for cost effective, solid and efficient solutions. Project Management: with a solid background with project delivered with success in different areas I can provide a key support to drive customer projects to success. With a Microsoft Solution Framework background and PMI solid knowledge mixed with communication skills at any level i can lead the project group and it's stakeholders to achieve the desired goals. Business Developement and Marketing: With a deep knowledge of the extended EMEA technology market needs a focus on worldwide security I can drive business developement to a solid and reliable growth being able to relate with all the stakeholders, from production to sales and channel and, of course, customers.